When it comes to connecting with your target audiences, people often believe that because they prefer getting information a certain way, so will their customers. Or they hear about how a competitor has initiated a new tool or campaign and want to jump right into it without analyzing if it is the right thing to do for their company and their customers. Remember, it is better to have 300 customers that advocate for your business than 3,000 who know about your business but wouldn’t think to recommend you to others. Below is a list of the five must-dos of marketing:

Identify Your Niche
Knowing exactly what makes you different from your competition is a strength. It can help you cut through the noise everyone is putting out. Focus on what you do best.

Make Paid Social Standard
The social media platforms continually tweak their algorithms. Forming a tighter grip on the info they have, but at the same time giving brands better targeted visibility. To maintain or gain momentum your social media strategy needs to accept that paid social is a must. Don’t throw money at advertising platforms without checking and double checking your ROI.

Connect On and Offline
The website has become the new store, your social media is the new word of mouth, and what remains is the in-person customer experience. This means reaching out to potential advocates and new customers in the form of communication THEY prefer: text, email, video call, phone, or whatever experience you know they will appreciate most.

Collaborate
Nothing compares to the strength of a solid recommendation by a knowledgeable expert. This means reaching out to other major players in your industry working with them and offering in return your own expert opinion of their great work.

Analyze Change
Checking in on your analytics regularly can help you better understand what is working, what was working and what should be the new strategy going forward.

The 342mad team is ready to help you with your marketing and graphic design needs. Contact us today and let us know how you want to hear from us: fresh@342mad.com or 941-544-5878.